How to post event photos to social media as they happen
A sponsor or marketing team wants the event documented on social in real time, but the photographer is on the floor with the photos trapped on a card. By the time the images are offloaded and handed over, the moment has scrolled past and the post lands hours late.
Why "live" social needs live photos
Social momentum is time-sensitive — a keynote shot posted during the keynote outperforms the same image posted that evening. The constraint is never the social team's speed; it's that they can't post what they haven't received, and the photos are still on the camera.
Put the social team on the same feed
CloudTether tethers your camera and uploads every frame to a shared destination as you shoot — a Slack channel the social manager watches, or a Google Drive / Dropbox folder they're pulling from. Selects appear in their feed within seconds, so they can caption and post while the moment is still live.
No round-trips to the photographer
Because the pipeline is automatic, you don't stop shooting to hand off images. You shoot the event; the social team pulls from the channel and posts. The two roles stay in their lanes and the feed stays current.
Deliver web-ready, full-res, or both
The full-resolution file lands in the destination, ready for the social team to crop and size — and on Pro you can route to a social channel and an archive folder at once, so nothing posted is ever lost to the day's chaos.
FAQ
How fast do photos reach the social team?
Within seconds of capture. Each shot is uploaded the instant you fire the shutter, so the social team sees it in their shared folder or channel almost immediately.
Does the social team need the app too?
No. They just need access to the destination you deliver to — a Slack channel or a shared cloud folder. Only the photographer runs CloudTether.
Solve it with CloudTether
Tether your camera to your phone over USB or Wi-Fi and deliver every shot to the cloud, live as you shoot — no laptop.